Lead Generation

New Lead Generation Platform for Mortgage Companies

An advanced lead generation tool is now available for mortgage firms. Equifax, a reputed global lead generation agency, has created a lead generation platform for mortgage lenders that will assist users in predicting the possibility that a given business lead will result in sales within the next six months. The new lead generation tool, “Mortgage Lead Generation Models” utilises data on a prospect’s demographics, property, assets, wealth, and credit to assist mortgage firms to optimise their target marketing strategies.

Typically, new lead generation tool employs consumer data to target prospective clients. The new products apply the information to various models depending on the profile of the individual as a HELOC applicant, a refinancer, a new hire purchaser or a first-time home purchaser. The model establishes a score ranging from 1 to 999 for each address and the name the lender uses based on the specific requirements of the lender.

A higher score indicates that the potential consumer has higher chances of applying for the mortgage. Equifax observes that the new platform will allow lenders to optimise the target marketing campaigns. Tyler Sawyer, an expert from Equifax, advices mortgage firms to embrace the notion of becoming more proactive to identify prospects and establish a reliable relationship with them. The solution makes the information more actionable to assist mortgage to find the ideal customers at the appropriate time, which is quite crucial in a market that is highly competitive, where 55 percent of purchasers are commencing their online process.

Equifax also pointed out that models can assist lenders spot and nurture prospective buyers in the purchasing process, especially in cases where the consumers’ asset, wealth and aggregate data undergo anonymity and aggregation. According to Sawyer, the process provides any lender marketing dollars with the best opportunity to make more cents. The lead generation agency has also pointed out those lenders wishing to drive comprehensive targeted marketing must first focus more on providing greater consumer segmentation.

Equifax platform is essential for lenders to enhance their customer retention rates in an era of the waning mortgage market. The flexibility of mortgage firms to predict their mortgage sales within the next six months is a great relief to lenders. The platform is quite effective in assessing demographic, property, wealth, and credit data. The Equifax tool employs different models for segmenting consumer profiles including home equity, refinancers, first-time homebuyers and new purchases.

According to the economic growth forecasts provided by Fannie Mae, mortgage volume is declining and not expected to realise the levels recorded in 2017 any time soon.  All the unique consumer scores developed by Equifax are based on the ideal lender requirements. Several mortgage lenders have expressed interest to work with Equifax, as their lead generation agency of choice to boost their targeted marketing efforts. Equifax is also expected to improve the new lead generation tool in the coming years.

Human Resources

How can good HR be involved with building brand awareness?

When we think about building a brand, the first thing that comes to most people’s minds is marketing and the way the company services are perceived by customers and prospects. Advertising campaigns, identifiable logos that are easy to remember, building a strong image for the company to climb to the first positions in the market, etc.  We constantly forget that what makes a company great is not only the image they project to the audience but the human resources that form part of the project. It would be safe to state that the human resources of a company are its greatest value.

Most of the big firms that come to mind when we think about big, powerful brands are also among the list of best employers.  But choosing the right staff to your company might not be so easy. Some statistics show that it takes more than a month for an employer to find the perfect candidate for a job position. But there are some ways to improve these statistics. There are many things that are changing since the Millennial generation coming into the workforce, and HR recruitment is not the exception. This article has gathered some of the most innovative techniques for using HR for brand building.

  1. Recruitment parties

This is a very efficient, innovative way of recruiting new employees. Instead of the traditional one-to-one boring interviews, held on a too serious environment which makes the interviewed nervous and sometimes unable to show the best of themselves These relaxed events are much more efficient. The fast food chain Taco Bell organized the first event of the kind, showing a success rate of 50%. Having the right people among your employees will help incredibly to build a strong brand

  1. Reward programs and fluent communication

It is very important for a company’s success to have the customers’ experience as the center of their marketing strategy. But it can be even more important to take into consideration the employees experience. Incentivizing positive behaviors and boosting a fluent communication between the managers and the employees is essential to keep your employees happy and compromised with your brand.

  1. Build company culture

One of the keys to success in involving your employees in brand building is making sure they understand the politics and culture of the company, and that they feel themselves an active part of it. This is especially important If we are talking about a large company where employees can lose track of the common objectives they are pursuing altogether.

  1. Take advantage of technology in brand building

Technology is essential to build an image of the company in the employee’s mind. It’s important to create a workplace where the latest technology at hand is used and everything is updated. The workplace needs to be perceived as a cool place to work. One good example is using cloud-based technology that improves the employee’s user experience.

  1. Collaboration and merging are key

Build a strong HR solutions strategy, implementing some of the most successful and used marketing techniques in your HR procedures. What works for engaging prospects might be also applicable to your employees.

Employees are the core of a company. Work with them for brand building

surgeon operating
surgeon operating

Plastic Surgeons Talk of Need for Clearer Warnings on Fireworks

The number of firework injuries has been tremendously increasing in the recent past across the UK. According to statistics, last year alone, 4,436 people in England who were suffering from fireworks injuries were admitted at the Accidents and Emergency hospitals. This number is a huge rise from the reported 2,141 people who were admitted for the same condition in 2010.

For this reason, the BAPRAS has come out to speak on the need for clearer warnings regarding fireworks to help in curbing the problem. The association pointed out that repeated awareness and safety warnings are not sufficient in regard to the handling of fireworks, to avoid the need for plastic surgery such as facelift Manchester ‌services being involved.

The injuries that arise from the mishandling and misuse of fireworks are serious life-altering. They require extensive reconstructive surgery to restore the person’s appearance This usually causes high financial expenses. As you understand, people who sustain such injuries may end up incapacitated in one way or the other. All these can be avoided if people are well informed so that they can always be careful with what they do.

Graphic Warnings Could Help Fight the Menace:

Recently, YouGov carried out a survey in Great Britain regarding the packaging and use on fireworks. In their findings, the organization established that close to 75% of the parents in Great Britain support the idea of labelling of fireworks in an effort to pass the warning to the potential user of fireworks.

By having graphical warnings on the packaging, people who are handling and using fireworks will have appropriate information regarding the dangers associated with their activities. In this way, they will be more careful to ensure that they do not expose themselves to the life-changing damages that come from the misuse of the same.

The president of BAPRAS, who is also a consultant plastic surgeon, David Ward, reported of their concern in the matter. In his statement, Dr Ward said that they are particularly concerned about the misuse of the fireworks by people under the age of 18, who usually do so away from organized events where care is regarded.

The surgeon went ahead to mention that although the fireworks are packaged in a “jovial, toy-like fashion,” it is common for people to forget that they are handling deadly explosives.

A Call on the Government to Make Appropriate Changes:

Moreover, the surgeon reported that the BAPRAS is calling on the government of the UK to take appropriate steps to “make a common-sense change” that can help save lives of many fireworks users. He said that the change can be enforced by a legislative process. The goal of the changes is to ensure that fireworks packaged in the UK have mandatory graphical warnings like the cigarettes.

The MP for Poplar and Limehouse, Jim Fitzpatrick, also backed up the idea by the BAPRAS regarding the need of graphical warnings on fireworks. In his statement, Jim said that the figures raised by BAPRAS are alarming. He said that due to this, it is clear that there is an urgent need for the government to introduce the graphic warnings on fireworks.

The MP also mentioned how in the past they have sensibly enforced the warnings on other harmful products like cigarettes and alcohol. He finished by saying that if the same is not applied to fireworks, then more lives will be in danger of the serious injuries imposed by fireworks.



New development in Oulton given go-ahead after no issues found in survey

Councillors gave the Oulton development of 30 homes at Fallowfields a green light. The Fallowfield site was previously earmarked for a primary school but now there will be a 30-home project going on in the area. There were concerns that the project had potential impacts on rare orchids and butterflies. It is reported that no issues were found in the survey and that ecological surveyor cleared the area for development.

Now the site which is at Oulton, near Lowestoft will no longer be needed for schooling following the opening of The Limes Primary Academy in Woods Meadow. Suffolk County Council bought the site and will be using it for housing. Concerns over the management of the development’s open space lead to the application been also deferred from the last meeting of Waveney District Council’s Meeting.

Still and all, the small open space will be under the maintenance of a management company after councils refused to take on the task of maintaining the open land. It was decided that the concerns raised about the clearance of the land, which was regarded as open space by residents but not by the planning authority were not regarded as important or will the law. There were claims that rare orchids were living in the site before the clearance by the owner   W M Tubby. An ecological survey conducted found out that there was no evidence of the orchids but flora that supported rare butterflies was in presence.

Area planning officer, Chris Green said that the members of the public are quite upset but that doesn’t need a planning application. Mr Green said that they can only assume nothing was present at the site. A spokesperson for the applicant when asked about the clearance said that he understood that the county council as the owners and vendors were happy that the site was to be cleared and for a level survey to be done. This was prior to the site being cleared to allow an ecological surveyor team to take core samples.

The committee agreed to certain conditions that now an ecological assessment must be carried out to define the flora on site. Following the assessment, as stated by officers, there will be a report submitted in writing to the local planning authority and a written consent given before further works proceed. Work will then go on as per the report. The Conservative councillor for Southwold and Reydon, Michael Ladd said that he is worried by the bit of open space and that will be determined by what it is going to come out of it.

Michael Ladd would prefer the space to be more natural but wonders what it will be, a wildlife space or a piece of grass accessible to the general public. Councillors approved the application with only one vote against the plans.

Frameless Glass Doors

Gorgeous Dublin home has floor-to-ceiling glass features

Spacious and grand, with an unmatched view of Dublin’s Grand Canal dock and an asking price of £750.000, this gorgeous Dublin home is sure to pique the interest of anyone with an eye for beauty.

This gorgeous Dublin home that has floor-to-ceiling glass features was specially made with the highest quality polycarbonate glass, that has been installed by some of Dublin’s expert carpenters. If you are looking for luxury, grouped with comfort and elegance, look no further! Besides its incredible floor-to-ceiling glass features, it has 2 master bedrooms, 3 guest rooms, all with attached bathrooms; two drawing rooms; one kitchen; two garages; one home theatre; and an infinity pool, frameless glass sliding doors and much more.

Upon entering, we are greeted by a 450 square feet drawing room equipped with a 65-inch flat screen TV and sofa set fit for luxury and comfort. One wall of the drawing room is entirely made of glass and overlooks the Grand Canal Quay. The kitchen can be found to the left of the drawing room, having the same view; as well as all the latest kitchen technology required to make an amazing meal. The second drawing room is specially included to accentuate the simple, yet exquisite fireplace for cozy winters and small family gatherings.

Each bedroom has an amazing view of the city, with its specially designed windows that offer little to no obstruction when taking a look at the scenic beauty of Dublin. One could most definitely get enthralled for hours sitting beside the window of any given bedroom, while they behold such a view. In order to fully enjoy such a scene, one must be comfortable. For this reason, each bedroom is equipped with hand-made furniture overlaid with artisanal upholstery and custom-made drapery to adorn the windows.

Along with Italian marble flooring that simply reflects all the details of the entire home. With no less care, the bathrooms also have been designed to match the comfort and elegance of the rest of this beautiful home. Each bathroom has imported fittings that offer an experience akin only to a spa. The home theatre has been designed and installed by our expert technicians, with international standard surround sound system and a cinema-grade screen. This theatre can house an audience of up to 15 people.

Last but not least is the rooftop infinity pool because, why not? This feature will most definitely make the home even more memorable than it already is to all that have a chance to behold it. Showers, lavatories and changing rooms have been installed nearby the pool that provide added convenience to this feature. This gorgeous Dublin home with its floor-to-ceiling glass features, imported fitting, handcrafted furniture and much more is sure to fulfill one’s every need. There’s nothing else like it, come and see for yourself!

Gym Equipment

Children’s Exercise Equipment Types to get for your School

Having an equipped playground is good, even better if you have a gym where children can exercise. You could improve an outdoor gym by getting some of the best outdoor gym equipment. Considering that outdoor gyms are now in addition to most of the school playgrounds in the country, it would be great if you could acquire and install ideal types of children exercise equipment. The types on this guide are meant to offer a whole range of health as well as wellbeing benefits to children, especially in their growing phases. You would also want kids to spend more time outdoors in active activities. These are the types of gym equipment for kids to get.

Children’s Arm and Pedal Bike
The benefits of an arm and pedal bike exercises are brought to the children by this outdoor gym equipment. Children manage to combine the advantages of cycling with upper arm exercises, giving the body a full body workout. By working out with this fitness equipment, the kids get to improve hand-eye coordination as well as balance and overall stamina. While it poses some challenges when a child tries to attain both muscle groups exercises at the same time, ultimately, the kids get to attain great results.

Children’s Seated Leg Press
If you want a gym equipment that will improve the flexibility, balance and strength of the children, then the seated leg press is the ideal equipment. Children can sit opposite each other in a single seated leg press that accommodates a pair. As they use their feet to push away from the frame, they exercise their legs, thighs, and glutes. Students facing each other can compete or encourage each other to do bigger, longer presses

Sit-up Bench
Since sit-ups are amongst the most effective abdominal exercises, you can understand why this Bench is considered in the list of best exercise equipment types for kids. The children no longer have to hold the legs of each other, they can work out independently with their feet hooked under the bar. This will encourage the kids to exercise on their own gaining strength on the muscles on the abdomen and upper thighs.

Children’s Double Cross-country Skier
You can bring the benefits of the cardiovascular exercises to the children in your school by incorporating a double cross-country skier into the space of your outdoor gym. As they move their arms and legs back and forth, working at their pace to gain momentum, the kids achieve a lot. Children work out in pairs to master the challenge of coordinating both their arms and legs together as they exercise. Double cross-country skiers are great for kids. They are as much fun as they are essential. They encourage teamwork and social interaction while offering excellent cardiovascular exercises.